This week, HIPRC launched a campaign to combat distracted driving. More than 70% of drivers in a survey conducted by HIPRC’s summer high school interns, admitted to reading text messages or emails while driving. Nearly half of the respondents wrote text messages or emails – a serious threat to public safety when considering that in the time it takes to write a text message, drivers have typically covered the length of an entire football field without looking up.
The campaign, titled, Drive 3D – Don’t Drive Distracted, is a multi-platform public health campaign. After learning how to create a campaign, the students embarked on the endeavor, which involved creating a video, street campaign, website, social media, and printable and shareable posters.