HIPRC Launches New Distracted Driving Campaign Designed by High School Students

HIPRC Launches New Distracted Driving Campaign Designed by High School Students

By: HIPRC Date: July 13th, 2016

This week, HIPRC launched a campaign to combat distracted driving. More than 70% of drivers in a survey conducted by HIPRC’s summer high school interns, admitted to reading text messages or emails while driving. Nearly half of the respondents wrote text messages or emails – a serious threat to public safety when considering that in the time it takes to write a text message, drivers have typically covered the length of an entire football field without looking up.

The campaign, titled, Drive 3D – Don’t Drive Distracted, is a multi-platform public health campaign. After learning how to create a campaign, the students embarked on the endeavor, which involved creating a video, street campaign, website, social media, and printable and shareable posters.

To learn more, visit the campaign headquarters – Drive 3D [Don’t Drive Distracted]

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